Unlike the Annual Campaign, planned gifts to United Way are not annual in nature and are, in most cases, a gift from assets rather than income. In addition, most are deferred commitments that will be realized at a later date. Both are important to furthering United Way’s mission: a gift to the Annual Campaign impacts lives today; a planned gift impact lives forever.
Planned gifts are most commonly contributed to United Way’s endowment. An endowment is a permanent fund carefully invested for growth. It provides a dependable revenue stream year after year.