Campaign Toolkit

Use the sample social media posts, videos, guides and other resources below to design your United Way campaign. Looking for something not listed? Just email your United Way contact person, and we'll be in touch.

Videos

Campaign Video

Kickoff Livestream Recording with Ali Haigh and Lisa Just

Community Schools Video

Lisa Just Intro

Lisa Just Outro

 

Sample Social Media Posts

Click graphics to open image in new window.

 

Investment Process 

[ID: Graphic with the United Way logo showing a team of people around a table, considering documents laid between them. A quote from Ali Haigh says, “Those who oversee our investment process are among the most committed and passionate individuals I’ve ever had the pleasure of working with.” /ID]

After you donate to us, your gift is carefully distributed between our initiatives and impact partners. Every funding decision is reviewed by staff, volunteer advisory groups and the board of directors. All of this is to ensure the money we raise here serves Racine County in the best ways possible.

[ID: Graphic with the United Way logo showing a team of people around a table, considering documents laid between them. A quote from Ali Haigh says, “Those who oversee our investment process are among the most committed and passionate individuals I’ve ever had the pleasure of working with.” /ID]

 

Impact Partner Collaboration - Literacy

[ID: Graphic with the Racine Literacy Council Logo logo showing people sitting at a table, tutoring. A quote from Beatriz Rosales says, “In this classroom, you can dream.”]

In an interview last year with the Racine Journal Times, Beatriz Rosales opened up about becoming an ELS student through the Racine Literacy Council's Adult Literacy Program. This United Way funded initiative opened doors for Rosales by helping her communicate with individuals in places that do not offer bilingual services.

Read more at: https://journaltimes.com/lifestyles/faith-and-values/community-newsletter-racine-literacy-council/article_9f519847-5f48-593f-9840-a10b654f56f7.html

And don’t forget to help support individuals and families like Rosales by contributing to United Way of Racine County’s annual campaign: unitedwayracine.org/give

[ID: Graphic with the Racine Literacy Council Logo logo showing people sitting at a table, tutoring. A quote from Beatriz Rosales says, “In this classroom, you can dream.”]

 

Initiatives - Schools of Hope

[ID: Graphic with the Schools of Hope logo showing a reading tutor working with a student. A quote from the student says, “Reading is important because you get to learn more about things and your mind grows.” /ID]

Through third grade, students are learning to read. After third grade, they are reading to learn. United Way of Racine County's Schools of Hope initiative helps students reach their potential with reading so they can continue to learn and grow.

Support students as they learn to read by donating to our annual campaign at: www.unitedwayracine.org/give

[ID: Graphic with the Schools of Hope logo showing a reading tutor working with a student. A quote from the student says, “Reading is important because you get to learn more about things and your mind grows.” /ID]

 

Impact Partner Collaboration - Financial Stability

[ID: Graphic with the Catholic Charities logo showing a woman, Community Outreach Case Manager Laura Martinez from Catholic Charities, reading out of a folder with a podium from Catholic Charities next to her. A quote from Laura Martinez says, “These are your neighbors, your child's friends at school.”]

Advancing Family Assets, a Catholic Charities of the Archdiocese of Milwaukee, Inc. initiative and UWRC-funded program, provides bilingual services to help individuals and families achieve their goals. Help your neighbors and friends by supporting United Way of Racine County’s annual campaign: unitedwayracine.org/give

[ID: Graphic with the Catholic Charities logo showing a woman, Community Outreach Case Manager Laura Martinez from Catholic Charities, reading out of a folder with a podium from Catholic Charities next to her. A quote from Laura Martinez says, “These are your neighbors, your child's friends at school.”]

 

Initiatives - VITA

[ID: Graphic with the VITA logo showing a man working on taxes. A quote from Robert Ramczyk says, “We provide a great service! Let us help you with your tax needs.”]

United Way of Racine County's Volunteer Income Tax Assistance (VITA) initiative provides free preparation and electronic filing of tax returns. In 2019 alone, VITA brought back over $1 million dollars to the Racine community - money that could help support families with groceries, home repairs and many other expenses.

Support VITA through our annual campaign at: unitedwayracine.org/give

[ID: Graphic with the VITA logo showing a man working on taxes. A quote from Robert Ramczyk says, “We provide a great service! Let us help you with your tax needs.”]

 

Initiatives - Imagination Library

[ID: Graphic with the United Way logo showing a photo of a 4-year-old named Olivia hugging a book. A book bag labeled “born to read” rests beside her on the staircase on which she sits. A quote from Olivia says, “When I get books in the mail, it makes me feel happy. I actually really like it.” /ID]

Facebook/LinkedIn copy:

Did you know that having at least 20 books in the home is a major determinant of a child’s future graduation from high school? Imagination Library has helped create home libraries for 10,290 kids throughout Racine County and has sent them more than 254,782 books. UnitedWayRacine.org/IL

[ID: Graphic with the United Way logo showing a photo of a 4-year-old named Olivia hugging a book. A book bag labeled “born to read” rests beside her on the staircase on which she sits. A quote from Olivia says, “When I get books in the mail, it makes me feel happy. I actually really like it.” /ID]

Twitter copy:

Did you know that having at least 20 books in the home is a major determinant of a child’s future graduation from high school? UnitedWayRacine.org/IL #FreeBooks #LoveToRead 

Instagram copy:

Did you know that having at least 20 books in the home is a major determinant of a child’s future graduation from high school? Imagination Library has helped create home libraries for 10,290 kids throughout Racine County and has sent them more than 254,782 books. UnitedWayRacine.org/IL

[ID: Graphic with the United Way logo showing a photo of a 4-year-old named Olivia hugging a book. A book bag labeled “born to read” rests beside her on the staircase on which she sits. A quote from Olivia says, “When I get books in the mail, it makes me feel happy. I actually really like it.” /ID]

#FreeBooks #LoveToRead #LiveUnited #RacineStrong #Reading #ImaginationLibrary

 

Impact Partner Collaboration - Health

[ID: Three people march a “Focus on Community” banner through a parade. A quote from Aja Molitor says, “If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.”]

Facebook copy:

A Knapp Elementary student shared that he was bullied, had no friends, and did not feel like he was smart enough to go to school. After four weeks in LifeSkills, he told the facilitator, “I don’t need your help today, miss. I made a new friend, and we are going to work together.” If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.

@drugfreeracine, a United Way impact partner, mitigates crises and supports sound decisions with programs like LifeSkills, Families and Schools Together (FAST) and Substance Abuse Prevention.

[ID: Three people march a “Focus on Community” banner through a parade.]

Twitter copy:

The stressors of a pandemic and recession make substance use harder to avoid. Our impact partner, Focus on Community, reduces risky behavior with programs like LifeSkills. #LiveUnited #FocusOnCommunity

LinkedIn copy:

Every $1 dedicated to prevention of drug and alcohol use saves up to $20 from potential emergency room care, productivity loss, incarceration and more. United Way partner @focus-on-community works hard to prevent this from happening, teaching youth and families important life skills to reduce risky behaviors. 

[ID: Three people march a “Focus on Community” banner through a parade. A quote from Aja Molitor says, “If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.”]

Instagram copy:

A Knapp Elementary student shared that he was bullied, had no friends, and did not feel like he was smart enough to go to school. After four weeks in LifeSkills, he told the facilitator, “I don’t need your help today, miss. I made a new friend, and we are going to work together.” If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.

@drugfreeracine, a United Way impact partner, mitigates crises and supports sound decisions with programs like LifeSkills, Families and Schools Together (FAST) and Substance Abuse Prevention.

[ID: Three people march a “Focus on Community” banner through a parade. A quote from Aja Molitor says, “If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.”]

#LiveUnited #SubstanceAbusePrevention #CrisisSupport #COVID19 #FocusOnCommunity #InspirationalStories #DailyInspiration

 

Initiatives - Community Cares

[ID: Graphic with the John XXIII Educational Center and United Way of Racine County logos on a photo of John XXIII Middle School Coordinator Geraldine Bodi presenting a lesson over Zoom. A quote from Brother Mike Kadow says, “Without United Way’s regular and emergency funding during the pandemic, we could not have maintained the staff to assist Racine’s students, families and schools.” /ID]

Facebook copy:

 

While our partners are mighty, COVID-19 has pushed us all in terms of the speed and breadth of response required. With the @RacineCommunityFoundation and our donors, we supported @john23educenter and 30 other organizations in maintaining staffing, obtaining emergency cleaning and supplies, providing clients emotional support and supply boxes, digitalizing services and more. 

[ID: Graphic with the John XXIII Educational Center and United Way of Racine County logos on a photo of John XXIII Middle School Coordinator Geraldine Bodi presenting a lesson over Zoom. A quote from Brother Mike Kadow says, “Without United Way’s regular and emergency funding during the pandemic, we could not have maintained the staff to assist Racine’s students, families and schools.” /ID]

 

Twitter copy:

With the Racine Community Foundation and our donors, we supported John XXIII Educational Center and 30 other orgs’ staffing, emergency cleaning and supplies, emotional support and supply boxes for clients, digital transitions and more. #RacineStrong

LinkedIn copy:

 

While our partners are mighty, COVID-19 has pushed us all in terms of the speed and breadth of response required. With the @racine-community-foundation and our donors, we supported John XXIII Educational Center and 30 other organizations in maintaining staffing, obtaining emergency cleaning and supplies, providing clients emotional support and supply boxes, digitalizing services and more. 

[ID: Graphic with the John XXIII Educational Center and United Way of Racine County logos on a photo of John XXIII Middle School Coordinator Geraldine Bodi presenting a lesson over Zoom. A quote from Brother Mike Kadow says, “Without United Way’s regular and emergency funding during the pandemic, we could not have maintained the staff to assist Racine’s students, families and schools.” /ID]

 

Instagram copy:

 

While our partners are mighty, COVID-19 has pushed us all in terms of the speed and breadth of response required. With the Racine Community Foundation and our donors, we supported John XXIII Educational Center and 30 other organizations in maintaining staffing, obtaining emergency cleaning and supplies, providing clients emotional support and supply boxes, digitalizing services and more. 

[ID: Graphic with the John XXIII Educational Center and United Way of Racine County logos on a photo of John XXIII Middle School Coordinator Geraldine Bodi presenting a lesson over Zoom. A quote from Brother Mike Kadow says, “Without United Way’s regular and emergency funding during the pandemic, we could not have maintained the staff to assist Racine’s students, families and schools.” /ID] 

#RacineStrong #SurvivingCovid #Covid19 #LiveUnited #GoingVirtual 

 

Initiatives - FamilyWize

[ID: Graphic with the FamilyWize logo showing prescription medications and a FamilyWize flyer. A quote from a FamilyWize card holder says, “It would have been close to $500 without it. That's a difference between buying groceries or getting medication.”]

FamilyWize card holders can save nearly 40 percent on their prescription medications.

Download your card today at: https://www.familywize.org/free-prescription-discount-card.

And don't forget to support initiatives like FamilyWize by donating to United Way of Racine County's annual campaign: unitedwayracine.org/give

[ID: Graphic with the FamilyWize logo showing prescription medications and a FamilyWize flyer. A quote from a FamilyWize card holder says, “It would have been close to $500 without it. That's a difference between buying groceries or getting medication.”]

 

Initiatives - IMPACT 2-1-1

[ID: Graphic with the 2-1-1 logo showing an employee at a desk. A quote from Bob Waite says, “When something happens [in the community] we feel that vibration.”]

Racine County residents who dial 2-1-1 will be connected to live-saving resources. From shelters to food pantries and everything in between, IMPACT, Inc. is here to help.

Support IMPACT 2-1-1 by donating to the United Way of Racine County campaign: unitedwayracine.org/give

[ID: Graphic with the 2-1-1 logo showing an employee at a desk. A quote from Bob Waite says, “When something happens [in the community] we feel that vibration.”]

 

Impact Partner Collaboration - Essential Services

[ID: The Racine County Food Bank and United Way of Racine County logos on a graphic of a pyramid of food cans, with a woman sorting food in the background. A quote from Dan Taivalkoski says, “Our affiliate pantries, homeless shelters and community meal programs provide 2,000 meals to Racine County residents each and every day.” /ID]

[ID: A photo of two hands pressed together on opposite sides of a window. A quote from Cristin Chaffee says, “She wanted her sons to be proud of her and what she did. She has now been clean for three years.” /ID]

Facebook copy (both images): 

After overdosing, a pregnant, single woman moved into Burlington Transitional Living Center. She knew she needed to rebuild her health before she would be prepared for motherhood, so she placed her baby up for adoption. She has now been clean for three years and has rebuilt a relationship with her family. 

This is just one of the lives transformed by impact partners like @Burlington Transitional Living Center and @racinecountyfoodbank, which keep our community fed and off the streets.

[ID 1: A photo of two hands pressed together on opposite sides of a window. A quote from Cristin Chaffee says, “She wanted her sons to be proud of her and what she did. She has now been clean for three years.” 

ID 2: The Racine County Food Bank and United Way of Racine County logos on a graphic of a pyramid of food cans, with a woman sorting food in the background. A quote from Dan Taivalkoski says, “Our affiliate pantries, homeless shelters and community meal programs provide 2,000 meals to Racine County residents each and every day.” /ID]

Twitter copy (TLC image):

Racine has the highest concentration of homelessness in southeastern Wisconsin. With partners like Burlington Transitional Living Center, we’re keeping our community off the streets and moving towards their long-term health, education and financial stability goals. #LiveUnited #Homelessness 

LinkedIn copy (Food Bank image):

In Racine County, 37% of households are unable to meet their basic needs. That’s where partners like the Racine County Food Bank come in. While we work long term on our community’s financial stability, we also fund programs that ensure local households don’t have to worry where their next meal will come from. 

[ID: The Racine County Food Bank and United Way of Racine County logos on a graphic of a pyramid of food cans, with a woman sorting food in the background. A quote from Dan Taivalkoski says, “Our affiliate pantries, homeless shelters and community meal programs provide 2,000 meals to Racine County residents each and every day.” /ID]

Instagram copy (TLC image):

After overdosing, a pregnant, single woman moved into Burlington Transitional Living Center. She knew she needed to rebuild her health before she would be prepared for motherhood, so she placed her baby up for adoption. She has now been clean for three years and has rebuilt a relationship with her family. 

Burlington Transitional Living Center is just one of the essential services United Way of Racine County funds. Together, we remove the barriers that would otherwise derail lives, improving our community’s long term health, education and financial stability.

[ID: A photo of two hands pressed together on opposite sides of a window. A quote from Cristin Chaffee says, “She wanted her sons to be proud of her and what she did. She has now been clean for three years.” /ID]

#LiveUnited #Homelessness #COVID19 #InspirationalStory #DailyInspiration #BurlingtonTransitionalLivingCenter