Campaign Toolkit

Use the sample social media posts, videos, guides and other resources below to design your United Way campaign. Looking for something not listed? Just email your United Way contact person, and we'll be in touch.

Digital Resources

Videos

Campaign Video

Kickoff Livestream Recording with Ali Haigh and Lisa Just

Community Schools

Covid Relief Fund

Lisa Just Intro

Lisa Just Outro

 

Sample Social Media Posts

Click graphics to open image in new window.

2-1-1

[ID: Graphic with the 2-1-1 logo showing an employee at a desk. A quote from Bob Waite says, “When something happens [in the community] we feel that vibration.”]

Racine County residents who dial 2-1-1 will be connected to live-saving resources. From shelters to food pantries and everything in between, IMPACT, Inc. is here to help.

Support IMPACT 2-1-1 by donating to the United Way of Racine County campaign: UnitedWayRacine.org/give

[ID: Graphic with the 2-1-1 logo showing an employee at a desk. A quote from Bob Waite says, “When something happens [in the community] we feel that vibration.”]

 

Community Cares

[ID: Graphic with the John XXIII Educational Center and United Way of Racine County logos on a photo of John XXIII Middle School Coordinator Geraldine Bodi presenting a lesson over Zoom. A quote from Brother Mike Kadow says, “Without United Way’s regular and emergency funding during the pandemic, we could not have maintained the staff to assist Racine’s students, families and schools.” /ID]

Facebook copy:

While our partners are mighty, COVID-19 has pushed us all in terms of the speed and breadth of response required. With the @RacineCommunityFoundation and our donors, we supported @john23educenter and 30 other organizations in maintaining staffing, obtaining emergency cleaning and supplies, providing clients emotional support and supply boxes, digitalizing services and more. 

[ID: Graphic with the John XXIII Educational Center and United Way of Racine County logos on a photo of John XXIII Middle School Coordinator Geraldine Bodi presenting a lesson over Zoom. A quote from Brother Mike Kadow says, “Without United Way’s regular and emergency funding during the pandemic, we could not have maintained the staff to assist Racine’s students, families and schools.” /ID]

Twitter copy:

With the Racine Community Foundation and our donors, we supported John XXIII Educational Center and 30 other orgs’ staffing, emergency cleaning and supplies, emotional support and supply boxes for clients, digital transitions and more. #RacineStrong

LinkedIn copy:

While our partners are mighty, COVID-19 has pushed us all in terms of the speed and breadth of response required. With the @racine-community-foundation and our donors, we supported John XXIII Educational Center and 30 other organizations in maintaining staffing, obtaining emergency cleaning and supplies, providing clients emotional support and supply boxes, digitalizing services and more. 

[ID: Graphic with the John XXIII Educational Center and United Way of Racine County logos on a photo of John XXIII Middle School Coordinator Geraldine Bodi presenting a lesson over Zoom. A quote from Brother Mike Kadow says, “Without United Way’s regular and emergency funding during the pandemic, we could not have maintained the staff to assist Racine’s students, families and schools.” /ID]

Instagram copy:

While our partners are mighty, COVID-19 has pushed us all in terms of the speed and breadth of response required. With the Racine Community Foundation and our donors, we supported John XXIII Educational Center and 30 other organizations in maintaining staffing, obtaining emergency cleaning and supplies, providing clients emotional support and supply boxes, digitalizing services and more. 

[ID: Graphic with the John XXIII Educational Center and United Way of Racine County logos on a photo of John XXIII Middle School Coordinator Geraldine Bodi presenting a lesson over Zoom. A quote from Brother Mike Kadow says, “Without United Way’s regular and emergency funding during the pandemic, we could not have maintained the staff to assist Racine’s students, families and schools.” /ID] 

#RacineStrong #SurvivingCovid #Covid19 #LiveUnited #GoingVirtual 

 

FamilyWize

[ID: Graphic with the FamilyWize logo showing prescription medications and a FamilyWize flyer. A quote from a FamilyWize card holder says, “It would have been close to $500 without it. That's a difference between buying groceries or getting medication.”]

FamilyWize card holders can save nearly 40 percent on their prescription medications.

Download your card today: UnitedWayRacine.org/FW

And don't forget to support initiatives like FamilyWize by donating to United Way of Racine County's annual campaign: UnitedWayRacine.org/give

[ID: Graphic with the FamilyWize logo showing prescription medications and a FamilyWize flyer. A quote from a FamilyWize card holder says, “It would have been close to $500 without it. That's a difference between buying groceries or getting medication.”]

 

Imagination Library

[ID: Graphic with the United Way logo showing a photo of a 4-year-old named Olivia hugging a book. A book bag labeled “born to read” rests beside her on the staircase on which she sits. A quote from Olivia says, “When I get books in the mail, it makes me feel happy. I actually really like it.” /ID]

Facebook/LinkedIn copy:

Did you know that having at least 20 books in the home is a major determinant of a child’s future graduation from high school? Imagination Library has helped create home libraries for 10,290 kids throughout Racine County and has sent them more than 254,782 books. UnitedWayRacine.org/IL

[ID: Graphic with the United Way logo showing a photo of a 4-year-old named Olivia hugging a book. A book bag labeled “born to read” rests beside her on the staircase on which she sits. A quote from Olivia says, “When I get books in the mail, it makes me feel happy. I actually really like it.” /ID]

Twitter copy:

Did you know that having at least 20 books in the home is a major determinant of a child’s future graduation from high school? UnitedWayRacine.org/IL #FreeBooks #LoveToRead 

Instagram copy:

Did you know that having at least 20 books in the home is a major determinant of a child’s future graduation from high school? Imagination Library has helped create home libraries for 10,290 kids throughout Racine County and has sent them more than 254,782 books. UnitedWayRacine.org/IL

[ID: Graphic with the United Way logo showing a photo of a 4-year-old named Olivia hugging a book. A book bag labeled “born to read” rests beside her on the staircase on which she sits. A quote from Olivia says, “When I get books in the mail, it makes me feel happy. I actually really like it.” /ID]

#FreeBooks #LoveToRead #LiveUnited #RacineStrong #Reading #ImaginationLibrary

 

Schools of Hope

[ID: Graphic with the Schools of Hope logo showing a reading tutor working with a student. A quote from the student says, “Reading is important because you get to learn more about things and your mind grows.” /ID]

Through third grade, students are learning to read. After third grade, they are reading to learn. United Way of Racine County's Schools of Hope initiative helps students reach their potential with reading so they can continue to learn and grow.

Support students as they learn to read by donating to our annual campaign at: UnitedWayRacine.org/give

[ID: Graphic with the Schools of Hope logo showing a reading tutor working with a student. A quote from the student says, “Reading is important because you get to learn more about things and your mind grows.” /ID]

 

VITA - 1

[ID: Graphic with the VITA logo showing a man working on taxes. A quote from Robert Ramczyk says, “We provide a great service! Let us help you with your tax needs.”]

 

United Way of Racine County's Volunteer Income Tax Assistance (VITA) initiative provides free preparation and electronic filing of tax returns. In 2019 alone, VITA brought back over $1 million dollars to the Racine community - money that could help support families with groceries, home repairs and many other expenses.

Support VITA through our annual campaign at: UnitedWayRacine.org/give

[ID: Graphic with the VITA logo showing a man working on taxes. A quote from Robert Ramczyk says, “We provide a great service! Let us help you with your tax needs.”]

 

VITA - 02

[ID: Graphic with the VITA and United Way of Racine County logos above a photo of two J.I. Case High School students volunteering with VITA. They sit across from a taxpayer they’re assisting, smiling as they work on the client’s taxes. A quote from student Kyle Waiss says, “Joining the VITA team here at Case was one of the best decisions I have made so far in my high school career.” /ID]

Facebook copy:

The Volunteer Income Tax Assistance (VITA) program at Academies of Racine - Case provides accounting pathway students hands-on experience while providing a valuable service to Racine County taxpayers—for free. The students are huge fans of the experience.  

“For some taxpayers, I have impacted their year greatly,” says Kyle, “but they have impacted me even more.” UnitedWayRacine.org/VITA @RacineUnified 

[ID: Graphic with the VITA and United Way of Racine County logos above a photo of two J.I. Case High School students volunteering with VITA. They sit across from a taxpayer they’re assisting, smiling as they work on the client’s taxes. A quote from student Kyle Waiss says, “Joining the VITA team here at Case was one of the best decisions I have made so far in my high school career.” /ID] 

Twitter copy:

VITA offers free tax prep, hands-on volunteer experience, & priceless impact. Kyle, a VITA volunteer and Case High School student, shares, “For some taxpayers, I have impacted their year greatly, but they have impacted me even more.” UnitedWayRacine.org/VITA @racineunified

LinkedIn copy:

VITA doesn’t just provide free tax returns—it also gives high school accounting students like Kyle Waiss a hand-on opportunity to gain experience in their future careers. 

“For some taxpayers, I have impacted their year greatly, but they have impacted me even more,” shares Kyle. “The VITA program is an amazing opportunity, both for the students of @Racine Unified School District and for the whole community.” 

#Volunteerism #LiveUnited

Instagram copy:

Many of VITA’s volunteers are high school students who’ve chosen a path in accounting, and they love the experience they get from volunteering. “I enjoy the huge smiles on the faces of those I help when they see the amount of money in their returns,” shares one such student, Kyle. “For some taxpayers, I have impacted their year greatly, but they have impacted me even more.” #Volunteerism #LiveUnited @racineunified

[ID: Graphic with the VITA and United Way of Racine County logos above a photo of two J.I. Case High School students volunteering with VITA. They sit across from a taxpayer they’re assisting, smiling as they work on the client’s taxes. A quote from student Kyle Waiss says, “Joining the VITA team here at Case was one of the best decisions I have made so far in my high school career.” /ID]

 

Burlington Transitional Living Center and Racine County Food Bank

[ID: The Racine County Food Bank and United Way of Racine County logos on a graphic of a pyramid of food cans, with a woman sorting food in the background. A quote from Dan Taivalkoski says, “Our affiliate pantries, homeless shelters and community meal programs provide 2,000 meals to Racine County residents each and every day.” /ID]

[ID: A photo of two hands pressed together on opposite sides of a window. A quote from Cristin Chaffee says, “She wanted her sons to be proud of her and what she did. She has now been clean for three years.” /ID]

Facebook copy (both images): 

After overdosing, a pregnant, single woman moved into Burlington Transitional Living Center. She knew she needed to rebuild her health before she would be prepared for motherhood, so she placed her baby up for adoption. She has now been clean for three years and has rebuilt a relationship with her family. 

This is just one of the lives transformed by impact partners like @Burlington Transitional Living Center and @racinecountyfoodbank, which keep our community fed and off the streets.

[ID 1: A photo of two hands pressed together on opposite sides of a window. A quote from Cristin Chaffee says, “She wanted her sons to be proud of her and what she did. She has now been clean for three years.” 

ID 2: The Racine County Food Bank and United Way of Racine County logos on a graphic of a pyramid of food cans, with a woman sorting food in the background. A quote from Dan Taivalkoski says, “Our affiliate pantries, homeless shelters and community meal programs provide 2,000 meals to Racine County residents each and every day.” /ID]

Twitter copy (TLC image):

Racine has the highest concentration of homelessness in southeastern Wisconsin. With partners like Burlington Transitional Living Center, we’re keeping our community off the streets and moving towards their long-term health, education and financial stability goals. #LiveUnited #Homelessness 

LinkedIn copy (Food Bank image):

In Racine County, 37% of households are unable to meet their basic needs. That’s where partners like the Racine County Food Bank come in. While we work long term on our community’s financial stability, we also fund programs that ensure local households don’t have to worry where their next meal will come from. 

[ID: The Racine County Food Bank and United Way of Racine County logos on a graphic of a pyramid of food cans, with a woman sorting food in the background. A quote from Dan Taivalkoski says, “Our affiliate pantries, homeless shelters and community meal programs provide 2,000 meals to Racine County residents each and every day.” /ID]

Instagram copy (TLC image):

After overdosing, a pregnant, single woman moved into Burlington Transitional Living Center. She knew she needed to rebuild her health before she would be prepared for motherhood, so she placed her baby up for adoption. She has now been clean for three years and has rebuilt a relationship with her family. 

Burlington Transitional Living Center is just one of the essential services United Way of Racine County funds. Together, we remove the barriers that would otherwise derail lives, improving our community’s long term health, education and financial stability.

[ID: A photo of two hands pressed together on opposite sides of a window. A quote from Cristin Chaffee says, “She wanted her sons to be proud of her and what she did. She has now been clean for three years.” /ID]

#LiveUnited #Homelessness #COVID19 #InspirationalStory #DailyInspiration #BurlingtonTransitionalLivingCenter

 

Catholic Charities

[ID: Graphic with the Catholic Charities logo showing a woman, Community Outreach Case Manager Laura Martinez from Catholic Charities, reading out of a folder with a podium from Catholic Charities next to her. A quote from Laura Martinez says, “These are your neighbors, your child's friends at school.”]

Advancing Family Assets, a Catholic Charities of the Archdiocese of Milwaukee, Inc. initiative and UWRC-funded program, provides bilingual services to help individuals and families achieve their goals. Help your neighbors and friends by supporting United Way of Racine County’s annual campaign: UnitedWayRacine.org/give

[ID: Graphic with the Catholic Charities logo showing a woman, Community Outreach Case Manager Laura Martinez from Catholic Charities, reading out of a folder with a podium from Catholic Charities next to her. A quote from Laura Martinez says, “These are your neighbors, your child's friends at school.”]

 

David Insurance

[ID: Graphic with the David Insurance and United Way of Racine County logos showing on a group of people from David Insurance holding a sign with a large “W” and posing for the camera. A quote from Chris Antonneau says, “It gives staff a feeling of pride to know they are part of a team that cares about our community! Live United is more than a slogan; it is a way of life.” /ID]

Facebook copy:

United Way is more than just an organization. It’s a partnership of businesses, agencies and community champions, all united in support of our community. @davidinsurance is one of the incredible supporters in this network that strengthens our community year after year. Thank you, David Insurance, and congrats on 70 years!

[ID: Graphic with the David Insurance and United Way of Racine County logos showing on a group of people from David Insurance holding a sign with a large “W” and posing for the camera. A quote from Chris Antonneau says, “It gives staff a feeling of pride to know they are part of a team that cares about our community! Live United is more than a slogan; it is a way of life.” /ID]

Twitter copy:

We’re proud to have David Insurance Agency on our team! Passionate volunteers and donors from agencies like David Insurance are the driving force that allow United Way to continue to improve life for all who live and work in Racine County. #LiveUnited #DavidInsuranceAgency

LinkedIn copy:

United Way wouldn’t be what it is without the support of hundreds of businesses throughout the community. @David Insurance Agency is one of these incredible partners—a business full of enthusiastic philanthropists and volunteers who have supported us year after year. Thank you, David Insurance, and congrats on 70 years!

Instagram copy:

Shoutout to one of our incredible partners, David Insurance Agency! United Way’s work depends on the support of volunteers and donors from hundreds of community businesses like David Insurance. Thank you for your leadership and all you do for our community!

#LiveUnited #DavidInsuranceAgency

[ID: Graphic with the David Insurance and United Way of Racine County logos showing on a group of people from David Insurance holding a sign with a large “W” and posing for the camera. A quote from Chris Antonneau says, “It gives staff a feeling of pride to know they are part of a team that cares about our community! Live United is more than a slogan; it is a way of life.” /ID]

 

Focus on Community

[ID: Three people march a “Focus on Community” banner through a parade. A quote from Aja Molitor says, “If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.”]

Facebook copy:

A Knapp Elementary student shared that he was bullied, had no friends, and did not feel like he was smart enough to go to school. After four weeks in LifeSkills, he told the facilitator, “I don’t need your help today, miss. I made a new friend, and we are going to work together.” If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.

@drugfreeracine, a United Way impact partner, mitigates crises and supports sound decisions with programs like LifeSkills, Families and Schools Together (FAST) and Substance Abuse Prevention.

[ID: Three people march a “Focus on Community” banner through a parade.]

Twitter copy:

The stressors of a pandemic and recession make substance use harder to avoid. Our impact partner, Focus on Community, reduces risky behavior with programs like LifeSkills. #LiveUnited #FocusOnCommunity

LinkedIn copy:

Every $1 dedicated to prevention of drug and alcohol use saves up to $20 from potential emergency room care, productivity loss, incarceration and more. United Way partner @focus-on-community works hard to prevent this from happening, teaching youth and families important life skills to reduce risky behaviors. 

[ID: Three people march a “Focus on Community” banner through a parade. A quote from Aja Molitor says, “If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.”]

Instagram copy:

A Knapp Elementary student shared that he was bullied, had no friends, and did not feel like he was smart enough to go to school. After four weeks in LifeSkills, he told the facilitator, “I don’t need your help today, miss. I made a new friend, and we are going to work together.” If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.

@drugfreeracine, a United Way impact partner, mitigates crises and supports sound decisions with programs like LifeSkills, Families and Schools Together (FAST) and Substance Abuse Prevention.

[ID: Three people march a “Focus on Community” banner through a parade. A quote from Aja Molitor says, “If it wasn’t for LifeSkills giving him the tools to be more self-confident, he wouldn’t have asked his classmate to be his partner.”]

#LiveUnited #SubstanceAbusePrevention #CrisisSupport #COVID19 #FocusOnCommunity #InspirationalStories #DailyInspiration

 

John XXIII Educational Center

[ID: Graphic with the United Way and John XXIII logos showing students and teachers working at tables together. A quote from Brother Mike Kadow says, “She continued her education at St. Mary’s University to obtain her master’s degree and eventually became the associate director of its First Generation Initiative.” /ID]

 

Facebook copy:

Our partner, @john23educenter, supports high school students in graduating high school, pursuing higher education, and positively contributing to society. The results have been life changing. 

One John XXIII student became a first-generation college graduate, thanks to a full scholarship from the First Generation Initiative at St. Mary’s University. She continued her education at SMU to obtain her master’s degree and eventually became the associate director of the First Generation Initiative.

https://tinyurl.com/y5xey3mr

[ID: Graphic with the United Way and John XXIII logos showing students and teachers working at tables together. A quote from Brother Mike Kadow says, “She continued her education at St. Mary’s University to obtain her master’s degree and eventually became the associate director of its First Generation Initiative.” /ID]

Twitter copy:

A student of our partner John XXIII Educational Center became a 1st gen college grad, thanks to a full scholarship from St. Mary’s First Generation Initiative. She later became the initiative’s associate director.

https://tinyurl.com/y5xey3mr

LinkedIn copy:

Our partner, John XXIII Educational Center, supports hundreds of high school students annually. With its support, students are empowered to graduate high school, pursue higher education, and positively contribute to society.

One John XXIII student became a first-generation college graduate, thanks to a full scholarship from the First Generation Initiative at St. Mary’s University. She continued her education at SMU to obtain her master’s degree and eventually became the associate director of the First Generation Initiative.

https://tinyurl.com/y5xey3mr

Instagram copy:

Our partner, John XXIII Educational Center, supports high school students in graduating high school, pursuing higher education, and positively contributing to society. The results have been life changing. 

One John XXIII student became a first-generation college graduate, thanks to a full scholarship from the First Generation Initiative at St. Mary’s University. She continued her education at SMU to obtain her master’s degree and eventually became the associate director of the First Generation Initiative.

#FirstGenerationCollegeStudent #HigherEd #JohnXXIII #LiveUnited

[ID: Graphic with the United Way and John XXIII logos showing students and teachers working at tables together. A quote from Brother Mike Kadow says, “She continued her education at St. Mary’s University to obtain her master’s degree and eventually became the associate director of its First Generation Initiative.” /ID]

 

Racine Literacy Council

[ID: Graphic with the Racine Literacy Council Logo logo showing people sitting at a table, tutoring. A quote from Beatriz Rosales says, “In this classroom, you can dream.”]

In an interview last year with the Racine Journal Times, Beatriz Rosales opened up about becoming an ELS student through the @racineliteracycouncil's Adult Literacy Program. This United Way funded initiative opened doors for Rosales by helping her communicate with individuals in places that do not offer bilingual services.

Read more at: tiny.cc/8haysz

And don’t forget to help support individuals and families like Rosales by contributing to United Way of Racine County’s annual campaign: UnitedWayRacine.org/give

[ID: Graphic with the Racine Literacy Council Logo logo showing people sitting at a table, tutoring. A quote from Beatriz Rosales says, “In this classroom, you can dream.”]

 

Women's Resource Center

[ID: The United Way of Racine County and Women’s Resource Center logos on a graphic that says, “’Watching someone realize they are finally safe is one of the most rewarding feelings I have ever experienced.’ - Anna Pepple, lead advocate at Women’s Resource center.” Below the quote is a photo of a decorated fireplace burning behind a row of golden-framed photos of various women./ID]

Facebook copy:

When survivors take sanctuary at @WRCRacine, the impact on their lives is dramatic. After months of surviving a dangerous home life, one woman fled to WRC’s shelter, where she immediately secured a more-than-fulltime job that enabled her to save for her first apartment. By the time she left the Center, she had transformed from a shy woman with low self-confidence into someone empowered enough to speak at WRC’s annual Gala.

Your support of United Way enables WRC and dozens of other impact partners to make a powerful difference in the lives of our community members.

Twitter copy:

“The most meaningful part of my job is to be able to help people in the scariest, lowest part of their lives. To be able to step in and say we can help you through this; it can and will get better.” — Jori Chambers, @WomensResource2 asst. ED

#DomesticViolenceAwarenessMonth  

LinkedIn copy:

How experienced are you with Trauma-Informed Care (TIC)? At United Way of Racine County impact partner Women’s Resource Center, TIC is a critical component of empathetic, effective support for clients. 

“TIC is essentially understanding that a person will behave in a way that is not necessarily positive due to the trauma they have experienced, and meeting them where they are to help them recuperate. Learning TIC has really helped me become a much more patient person, which helps clients feel more secure around me.” — Anna Pepple

#DomesticViolenceAwarenessMonth #TraumaInformedCare #EmpoweringWomen #LiveUnited

Instagram:

When survivors take sanctuary at @womensresourcecenter_racine, the impact on their lives is dramatic. After months of surviving a dangerous home life, one woman fled to WRC’s shelter, where she immediately secured a more-than-fulltime job that enabled her to save for her first apartment. By the time she left the Center, she had transformed from a shy woman with low self-confidence into someone empowered enough to speak at WRC’s annual Gala.

Your support of United Way enables WRC and dozens of other impact partners to make a powerful difference in the lives of our community members.

#DomesticViolenceAwarenessMonth #TraumaInformedCare #EmpoweringWomen #LiveUnited #AbuseSurvivor #CPTSD #PTSD #Depression #Anxiety #Abuse #OvercomingAbuse

[ID: The United Way of Racine County and Women’s Resource Center logos on a graphic that says, “’Watching someone realize they are finally safe is one of the most rewarding feelings I have ever experienced.’ - Anna Pepple, lead advocate at Women’s Resource center.” Below the quote is a photo of a decorated fireplace burning behind a row of golden-framed photos of various women./ID] 

 

Investment Process 

[ID: Graphic with the United Way logo showing a team of people around a table, considering documents laid between them. A quote from Ali Haigh says, “Those who oversee our investment process are among the most committed and passionate individuals I’ve ever had the pleasure of working with.” /ID]

After you donate to us, your gift is carefully distributed between our initiatives and impact partners. Every funding decision is reviewed by staff, volunteer advisory groups and the board of directors. All of this is to ensure the money we raise here serves Racine County in the best ways possible.

[ID: Graphic with the United Way logo showing a team of people around a table, considering documents laid between them. A quote from Ali Haigh says, “Those who oversee our investment process are among the most committed and passionate individuals I’ve ever had the pleasure of working with.” /ID]