Campaign Toolkit

8 Steps to Success (PDF)
Follow these simple steps for a model campaign.

Strategies for Success (PDF)
Different workplaces have different needs. Here are some suggestions for common issues.

Campaign Planning Worksheet (PDF)
Use this worksheet to help you organize your campaign and set goals.
 
Campaign Timeline and Checklist (PDF)
This shows a sample timeline with steps that you can check off as you complete them.

Promoting Your Campaign Electronically (PDF)
Use this list of emails as ideas to share with your employees during campaign.

Responding to Concerns and Objections (PDF)
This document can help you ensure that your employees have the facts to make their giving decision.

20-Minute Meeting Guide (doc)
Only have a few minutes for a meeting? This guide gives you a sample agenda to make sure everything is covered.

Speakers Bureau Flyer (PDF)
Speakers are a wonderful tool to share this message of United Way. See this flyer for more info on bringing a speaker to your office.
Request a Speaker

Campaign Materials
2011 Materials Request Form (doc)
All employees should receive a United Way brochure. See what other materials are available to your staff in the request form.

2011 Employee Pledge Form (PDF)
Need a few more forms? Download them here. Just make sure to make a copy for your records.

2011 Individual Pledge Form (PDF)
The Individual Form is for those who do not give through a workplace.

2011 Campaign Report Envelope (PDF)
To report your results to United Way, just fill out this form and attach to your pledges.
 

Campaign Messaging

Brochures and Flyers
2011 General Brochure (PDF)
This brochure provides information about United Way and a listing of our Partner Provider agencies.

2011 Western Racine County Insert (PDF)
Is your business west of I-94 or are many of your employees from there? Then you may want to see the information in this brochure that is specific to western Racine County.

2011 Small Business Insert (PDF)
See this brochure for more information on becoming a Small Business Partner with United Way.

New Hire Flyer (PDF)
Did you recently hire new employees? Include this flyer and a brochure with their orientation materials to let them know that your organization supports the community.

Retiree Flyer (PDF)
Let your retirees know that giving can still continue outside the workplace.

FamilyWize Flyer (PDF)
This flyer explains how the FamilyWize discount prescription cards works and lists the local participating pharmacies.

Sample Letters
CEO Letter to Employees – Leadership Giving (doc)
CEO Endorsement of United Way to All Employees Sample 1 (doc)
CEO Endorsement of United Way to All Employees Sample 2 (doc)
Union President Endorsement Letter (doc)

Reports
2010 Annual Report
2011 Community Indicators Report

Other Messaging
Sample LIVE UNITED PowerPoint Presentation (PPT)
Frequently Asked Questions (PDF)
A Day in the Life of Your United Way Investment (PDF)
2011 Success Stories (PDF)
2011 What Your Dollar Buys (PDF)

Images
Need some images for your campaign materials and communications? Please contact Marisol Beauford at 262-898-2253 for United Way logos and images.

Campaign Fun

Sample Posters
Here are two samples of posters that you could use in your campaign. Just provide us with a photo and we can do the rest! Talk with your Loaned Employee or United Way staff about doing custom posters.

Custom poster sample 1 "Thank you for changing lives" (PDF)
Custom poster sample 2 "We don't just wear the shirt, we live it" (PDF)

Fun Documents
Special Event Guide (PDF) 
Casual Day Sticker (PDF)
Fun Holidays (PDF) 
Motivational Quotes (PDF) 
LIVE UNITED Bingo (PDF) 
10 Ways to Live United (PDF) 
United Way Word Scramble (PDF) 
United Way Word Search (PDF)

Helpful Links
United Way of Racine County Facebook Page
Live United National Website
United Way Store - Purchase clothing, trinkets, etc.
Common Good Forecaster on Education
Electronic Thermometer
picnik.com - create your own ePostcard