Before Campaign

Before Campaign How-to Steps

1. GET PREPARED
Work with your United Way representative to set goals, discuss ways to communicate the message, create a buzz and incorporate fun activities that add momentum to your campaign.

2. RECRUIT AND TRAIN A CAMPAIGN TEAM
You don’t have to do it alone! Having representatives from each department can be very effective. This team can help in all stages of the campaign: planning, promoting awareness and distributing and collecting materials.

3. ENLIST MANAGEMENT SUPPORT
Leaders lead! The support of your president/CEO, management team and/or labor leaders is crucial.

4. IDENTIFY CAMPAIGN ELEMENTS
Meet with your committee early and often to discuss goals, communication strategies, incentives and special events.

See the Before Campaign details (PDF)

 

Before Campaign Resources

ECCs: A Key Link (PDF)

Campaign Timeline and Checklist (PDF)

Campaign Planning Worksheet (PDF)

Leadership Letter to Employees sample (DOC)
Unions can modify this letter to use too!