Before Campaign How-To
1. Get Prepared
Work with your United Way representative to set goals, discuss ways to communicate the message, create a buzz, and incorporate fun activities that add momentum to your campaign.
2. Recruit and Train a Campaign Team
You don’t have to do it alone. Having representatives from each department can be very effective. This team can help in all stages of the campaign: planning, promoting awareness, and distributing and collecting materials.
3. Enlist Management Support
Leaders lead. The support of your president or CEO, management team, and/or labor leaders is crucial.
4. Identify Campaign Elements
Meet with your committee early and often to discuss goals, communication strategies, incentives, and special events.
Before Campaign Resources
Sample Leadership Letter to Employees
Unions can modify this letter to use too!