Before Campaign How-to Steps
1. GET PREPARED
Work with your United Way representative to set goals, discuss ways to communicate the message, create a buzz and incorporate fun activities that add momentum to your campaign.
2. RECRUIT AND TRAIN A CAMPAIGN TEAM
You don’t have to do it alone! Having representatives from each department can be very effective. This team can help in all stages of the campaign: planning, promoting awareness and distributing and collecting materials.
3. ENLIST MANAGEMENT SUPPORT
Leaders lead! The support of your president/CEO, management team and/or labor leaders is crucial.
4. IDENTIFY CAMPAIGN ELEMENTS
Meet with your committee early and often to discuss goals, communication strategies, incentives and special events.
Before Campaign Resources
ECCs: A Key Link (PDF)
Leadership Letter to Employees sample (DOC)
Unions can modify this letter to use too!